EFFECTIVE
FUNDRAISING
Program Overview
The Certificate in Effective Fundraising (CEF) offers a comprehensive and systematic exploration of the key competencies required to be a self-aware, confident, reflective, ethical fundraising professional with a strong sense of professionalism, commitment and passion for the nonprofit sector.
Comprehensive and Systematic Learning Opportunity For:
A professional or volunteer fundraiser seeking greater competence and career advancements
Details
CEF builds on the success of Center for Nonprofits’ other Certificates in Nonprofit Leadership & Management, Grant Writing, Volunteer Management, and Marketing and Promotion for Nonprofits, with their combined alumni of 673 individuals.
Participants will receive 80 CFRE Continuing Education Points upon full completion of the program. Full participation in Certificate in Effective Fundraising is applicable for 80 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification.
Early Bird Pricing
$1500 *Early Bird Special
$2000Standard
Early Bird pricing is available through Monday, January 16, 2023.
*Eligible for AmeriCorps education award funds and Hazlewood Act tuition exemption program
Application
Currently Accepting Applications
Instructors

Autumn Keiser
Senior Director of Marketing & Communication,
Planned Parenthood of Greater Texas, Inc.

Brett J Barnes, CFRE, CFRM
Chief Development Officer,
National Domestic Violence Hotline

Carmine Salvucci
Chief Development Officer,
Communities In Schools of Central Texas

Cookie Gregory Ruiz, CFRE
Executive Director,
Ballet Austin

Debbie Tate, CFRE, CFRM
Chief Development Officer,
Center for Child Protection

Fayruz Benyousef
Philanthropy Expert & Strategist,
Fayruz Benyousef Consulting

Holly Raymond
Chief Financial Officer,
Upbring

Pam Benson Owens
President & CEO,
Edge of Your Seat Consulting, Inc

Shannon M. Andre’, CPA, CFE
Vice President/Austin Managing Shareholder,
Brown, Graham & Company, P.C.
Course Outline
The Certificate in Nonprofit Effective Fundraising sessions start Thursday, February 2th, 2023 through Thursday, August 3, 2023.
The session will be held online via Zoom. Participants are expected to attend and actively engage in every session. Before you register, please be sure you can commit to participating in each session.
**Schedule is subject to change**
Orientation & Introduction to Certificate Program | Overview of Fundraising: The Practice, Profession, and Ethics
Will explore mission, vision and values centered fundraising; the diverse nature of what constitutes fundraising; the integration of fundraising within an organization and fundraising staffing, policies and procedures; the overall […]
Creating an Organizational Culture that Supports Fundraising: A Culture of Philanthropy
Will explore creating a climate of “giving” within your organization; its integration into every aspect of organizational goals, strategies and initiatives; the role of the Board in fundraising; effective use […]
Risk Management
Will explore top risk and troubling traps, breach of privacy, unhappy stakeholders, harmonizing risk and reward and volunteer management, and general risk resources. Early Bird pricing is available through Monday, January […]
Donor Publics and Donor Centric Communications & Use of Social Media and E-Giving
Will explore fundraising communications for individuals, corporations and foundations; the importance of identifying and cultivating the various publics appropriate to the fundraising initiative; and analyze participants’ communications strategies and tools.Early […]
Grants – Corporate and Foundation Perspectives
Will explore trends and practical considerations in soliciting and receiving grants and donations from corporations and foundations; how to build lasting mutually beneficial relationships; and evaluating effectiveness of seeking and […]
Diversity and Donor Motivations
Will explore the diverse value systems of diverse populations a fundraiser may serve; how different cultures express communal responsibility (e.g., Christians engage in charity, Jews engage in tzedekah, Muslims engage […]
Major Gifts and Special Projects
Will explore the identification, cultivation and solicitation of major gifts; strategies for recognizing major donors; negotiating major gifts; and endowments.Early Bird pricing is available through Monday, January 16, 2023.Must be […]
Annual Giving and the Annual Development Process
Will explore annual giving as a strategy/program, and the development of an annual giving plan; the different forms of annual giving (e.g., cash, appreciated securities); direct mail; special events; raffles’ […]
Planned Giving and Overall Legal and Regulatory Issues for Fundraising
Will explore the various financial vehicles available to potential donors; the pros and cons of each vehicle for donors and the receiving agency; the research process involved prior to solicitation; […]
Capital Campaigns
Will explore the development of a capital campaign; its management and leadership; underlying motivations of givers; conducting a feasibility study; developing the case for support; researching, cultivating, and soliciting prospects; […]
Engaging and Motivating Volunteers
Will explore the effectiveness of using volunteers in fundraising. From top leadership, to capital campaign committees, to peer-to-peer fundraising champions, volunteers play a critical role in the most successful fundraising […]
Fundraising & Event Planning
Will focus on the use of special events to complement annual and capital campaigning initiatives; exploring the most effective use of events to achieve fundraising success. Attention will be given […]
Financial Management, Accounting, and Financing
Will explore the financial management processes required to administer and insure compliance of fundraising operations; the relationship between the fundraiser and the organization’s financial managers; and the impact and implications […]
Engaging All Generations | Graduation
Will explore developing and delivering programs that promote philanthropic motivation among the young; giving circles; and other strategies and tools that ensure philanthropic continuity with Central Texas.Early Bird pricing is […]
