Certificate in Effective Fundraising

Will explore mission, vision and values centered fundraising; the diverse nature of what constitutes fundraising; the integration of fundraising within an organization and fundraising staffing, policies and procedures; the overall development of an organization’s fundraising strategy; and a general overview of the present and future  fundraising as well as professional ethics and excellence (e.g., AFP professional code of ethics).Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore creating a climate of “giving” within your organization; its integration into every aspect of organizational goals, strategies and initiatives; the role of the Board in fundraising; effective use of volunteer leadership; identifying, recruiting and supporting fundraising volunteers; and creating fundraising advisory entities to support organizational initiatives.Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore the diverse value systems of diverse populations a fundraiser may serve; how different cultures express communal responsibility (e.g., Christians engage in charity, Jews engage in tzedekah, Muslims engage in zakah, etc.), and engage in philanthropic activities; understanding the diverse value systems of diverse populations; the different motivations and ways diverse groups relate to giving and fundraising; and ethical considerations.Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore top risk and troubling traps, breach of privacy, unhappy stakeholders, harmonizing risk and reward and volunteer management, and general risk resources. Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore fundraising communications for individuals, corporations and foundations; the importance of identifying and cultivating the various publics appropriate to the fundraising initiative; and analyze participants’ communications strategies and tools.Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore trends and practical considerations in soliciting and receiving grants and donations from corporations and foundations; how to build lasting mutually beneficial relationships; and evaluating effectiveness of seeking and receiving such funding.Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore the identification, cultivation and solicitation of major gifts; strategies for recognizing major donors; negotiating major gifts; and endowments.Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore annual giving as a strategy/program, and the development of an annual giving plan; the different forms of annual giving (e.g., cash, appreciated securities); direct mail; special events; raffles’ principles of proportionate giving; and individual giving; marketing strategies and tools.Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore the various financial vehicles available to potential donors; the pros and cons of each vehicle for donors and the receiving agency; the research process involved prior to solicitation; and the process and practicalities of establishing a planned giving program. She will also explore the legal and ethical context of fundraising; Texas regulated fundraising issues (e.g., consumer fraud and gambling); Internal Revenue Service regulations.Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.

Will explore the development of a capital campaign; its management and leadership; underlying motivations of givers; conducting a feasibility study; developing the case for support; researching, cultivating, and soliciting prospects; donor recognition; establishing naming opportunities; and capital campaign management and leadership (e.g., volunteer leadership, steering committee).Early Bird pricing is available through Monday, January 16, 2023.Must be registered by February 1, 2023.